Search engine optimization

What is Search Engine Optimization

Search Engine Optimization is the process of optimizing your overall online business presence in order to increase both the quality and quantity of traffic to your website. When done correctly, SEO can greatly increase your visibility and ranking on Google and other search engines, as well as streamline your brand identity and better target potential customers. 

Why It’s Important

Approximately 93% of online experiences begin with a search engine, and over 70% of people skip past the paid ads to reach the organic search results. SEO also has the highest conversion rate of any online marketing strategy. This means that in order to be competitive in today’s world, a strong SEO strategy is essential.

Who We Are

Fully Human is a small business catering to the online needs of other small businesses. We serve our clients with the same work ethic, dedication, and personal service with which they serve their own customers.

We realize the majority of SEO companies cater to larger businesses and charge hefty fees for services that many small businesses don’t need. We at Fully Human cater to those local small businesses. If you’re a large corporation or an international conglomerate; we’re probably not for you. However, if you are a small company looking to create, bolster or expand the web presence for your business and reach out to customers and clients online, we can help. Our fee structure is flexible so we can assess and meet the actual needs of your business. With over a decade in the SEO world, we have seen trends come and go. What we offer is a time-tested strategy that has proven over and over to actually work.

What We Can Do For You

A proper SEO strategy ensures that your business is found by customers who are looking for your product or service online. Good SEO will, among other things, determine and highlight your company’s key offerings, outline an online marketing management plan, edit website content to be more easily found and indexed by search engines, and provide ongoing monitoring and updating of that strategy based on the best available data.

As part of our standard service, Fully Human monitors changes in search engine algorithms and ensures all content is presented and distributed properly. We will add your site’s information to relevant external sites, thereby creating important backlinks. We also track your site’s analytics and provide updates on demographics, keyword searches, month-by-month comparisons, etc. and use that information to keep your business’ online presence updated consistently.

The Stats Speak For Themselves

A strong online presence has become a necessity for small business. In a competitive marketplace, getting your content and information to the screens of potential customers is crucial. It’s important that your business information be delivered quickly and accurately so your clients can find you before they find someone else.

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Never Scroll Past The First Page of Google

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Click on the first result on google

%

Ignore Paid Ads and Click On Organic Search Results

%

of local searches result in a purchase

Our Strategy Includes:

  • Identifying and incorporating keywords into website
  • Minimizing Image Sizes and Minimizing Code
  • Increasing Website Page Speed
  • Tracking Analytics and Updating Content
  • Creating Backlinks and External/Internal Links
  • Optimizing For Mobile Devices
  • Offering Advice On Content Generation
  • Set Up and Optimize Social Media Accounts

Save Money on Ads

SEO can significantly cut your advertising costs, either by eliminating most (if not all) of your ad budget, or by making your ad dollars worth more. Pay-per-click is an expensive endeavor and statistics from 2017 show that 70-80% of people ignore paid search results found on Google. Paying for leads can sometimes be effective, but it can’t replace organic search. If you ARE paying for online ads, they won’t be as effective without a strong SEO strategy. We think of ads as a complimentary addition to consistent and accurate SEO.